never compete


never compete



Never Compete is a strategy consultancy serving fast-moving companies. 


I’m focused on three areas:

Helping brands differentiate themselves (that’s the Never Compete part).

Defining and communicating a brand’s value in compelling, meaningful ways.

Developing revenue-boosting business models, brand extensions, and products.


I’ve spent years launching and building brands for major players in virtually every sector. This experience allows me to quickly understand complex challenges and identify gaps and opportunities. I then seek the fastest way to turn those insights into action.

If you need a data geek or extensive research to sell something to your board or boss, I’m probably not a good fit. But if you’re a startup (or operate like one) and are motivated to make things happen, we’ll probably get along great.

I predominantly work remotely from the outdoor mecca of Bend, Oregon (you should visit if you’ve never been). But I’ll happily travel for the right situation (or good Indian food).

Ready to disrupt? Let’s chat.