Home

Never Compete is a marketing strategy consultancy led by principal Erik Johnson (#brandERIK). Never Compete specializes in digital marketing, positioning, and brand development. With perspectives informed by research and insight, we help brands and companies build richer connections with customers. For agencies, we offer strategy and account planning services. 

Never Compete is a marketing strategy consultancy. With perspectives informed by research and insight, we help brands and companies build richer connections with customers.

For companies:

We’ll help you better define and exploit your unique strengths in order to boost your competitive advantage.

For agencies:

Never Compete provides strategy and account planning services, especially in the realm of digital marketing. We love helping agencies win new business.

Use Never Compete to:

analyze markets, competition, and customers • conduct and synthesize research • articulate insights and viewpoints • pitch new business • plan marketing strategies • develop new products and services


A few of the brands we’ve had the pleasure of supporting:

Sample client experience for Never Compete, a marketing strategy consultancy led by Erik Johnson (formerly brandERIK). Brand experience includes Microsoft, Best Buy, AMD, MillerCoors, Bing, Nike, Cisco, Clif Bar and many others.